As part of our new partnership with BIC Alliance our very own, Doug Mansfield, wrote an article on Industrial Digital Marketing. Here is a snippet below.
“What you sell is complicated. Your processes and solutions are highly technical. Sales cycles are long and initiated by engineers or field technicians. Conversations with advertising, marketing and salespeople start with, “You need to understand that what we do is different” — and it is. The good news is you’re probably not as special as you think in this regard. To those in the B2B/ industrial digital marketing space, what you describe is not “special.” It is standard operating procedure; it is assumed. The place to start driving sales opportunities, building brand value and awareness is your company’s website…”
Read the rest of the article here